Shell/Greenlots Mobile App Feature Animation
An animation project focused on improving communication for sales teams and educating users about app features, and increasing customer engagement.
Role
Designer & Animator
Timeline
4 Weeks
Tools
Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere
The Challenge
The marketing team wanted a concise animation that highlighted several important app features without requiring a live demonstration. Because the application was still evolving, the project relied heavily on static screenshots and documentation provided by the product team.
My goal was to transform a collection of interface screenshots into a polished motion piece that felt like a seamless, interactive mobile experience.
The Process
The marketing team provided detailed feature requirements and annotated PDF documents outlining the user journey they wanted to showcase. Using screenshots from the app, I rebuilt and composited the interface elements in Adobe After Effects. This allowed me to create realistic transitions between screens while maintaining the look and feel of the actual product.
Key responsibilities included:
- Translating product documentation into a visual narrative
- Reconstructing mobile UI elements from source screenshots
- Designing screen transitions and motion behaviors
- Timing animations to clearly communicate feature functionality
- Creating a polished deliverable suitable for marketing and sales presentations
The Solution
The final animation guided viewers through the app experience, demonstrating how users could locate charging stations, navigate the interface, and access key functionality.
By combining reconstructed UI assets with smooth motion design, the piece communicated complex app workflows in a format that was easy to understand for both technical and non-technical audiences.
Results
The animation became a valuable marketing asset for the company. After its release, Greenlots began incorporating the video into trade show presentations and sales demonstrations, helping teams communicate the product's capabilities without requiring a live walkthrough.
The project is a good example of a common motion design challenge: transforming static mobile app screens into engaging product-focused animations that educate users and support business goals.
Key Contributions
Product Understanding
Translated marketing requirements and annotated product PDFs into a clear visual narrative for the Greenlots app.
Motion Design Ownership
Rebuilt mobile UI screens in After Effects and designed all transitions, pacing, and animation flow from start to finish.
Visual Simplification
Turned complex app functionality into clear, easy-to-follow screen sequences that demonstrated key user features.
Business Impact
Delivered a polished marketing asset that was later used in trade shows and sales presentations to showcase the product.